Going to BlogHer Chicago in July? Rep my products
I recently posted the following to my Twitter account:
I’m not going to blogher next month, but would like to have my products represented there. Interested? Wow me with your ideas.
I received about 10 responses from people that were interested in taking me up on the offer. Rather than responding to each of you individually, I thought I’d post something here that goes into a bit more detail of what I had in mind. That 140 character limit in Twitter can be a pain some times!
As many of you know, I’m the creator of some awesome baby gifts called That Baby DVD and CD. They feature kid-friendly cover versions of songs written by artists like Neil Diamond, Joni Mitchell, Fleetwood Mac, Natalie Merchant, and others. In short, it’s kids’ music for people that don’t do kids’ music.
I haven’t been to BlogHer before, so I’d like your insight into how the mechanics of the show work. Do people sell products there, or is it mostly giveaways? If the former, is there a process by which people secure booths and show products? What other forums are there for product companies?
My most successful marketing has come through the word of mouth recommendations of trusted and passionate bloggers like you. My goal for BlogHer is to get the products into the hands of influential reviewers and retailers at the show. I will measure success by coverage and new retail leads.
I’d like to find someone to represent my products with a balance of enthusiasm and business savvy. The truth is, all bloggers aren’t created equal. Though many of the attendees at BlogHer are passionate about the subjects on which they write, most of them have very small readerships. I’d like to give away 50-100 DVD/CD sets to influential bloggers. In addition, if there’s also an opportunity to sell the products, I’d sell additional sets to the BlogHer audience at deeply discounted rates.
I don’t want someone to just distribute my products, but someone who can be an effective advocate for them, securing coverage with bloggers and journalists, and starting some conversations with retailers that could lead to stocking at their stores. I’ll expect a follow-up report at the end of the show, documenting who received the products and how I should follow-up with them.
Now, what would you expect in return? Do you see a future representing my products at other events or building out a longer term (paid) rep relationship? I’m wide open to your proposals, ideas, and insights based on your past attendance at BlogHer. Why would you be the best person to represent my products there?
Please send your proposals to me at rob AT thatbabydvd DOT com by Friday, June 19. I’ll decide quickly and we’ll get ready to rock the show!
